Marketing Strategies | Customer Loyalty Programs

ZONE A | ZONE B | CUSTOMER LOYALTY PROGRAMS | GRAND LAUNCHING

 

CUSTOMER LOYALTY PROGRAMS


While it’s important to generate a stream of new customers, it is also vital that we are able to retain a group of regulars. The most basic form of customer loyalty would be a Footy Membership. These memberships are made available to customers when they spend over RM 100.00 at any Footy Futsal sections with a registration fee of RM20.00 annually. Among the benefits of the membership are:-

  • Discounts at the FM Café, FM Shoppe and affiliates
  • Member Prices and priority bookings for courts, clinics and F & B
  • Free entry to events
  • Exclusive invitations to member events and parties
  • Goal points collection for redemption of special reward
  • Reward for the most Loyal Customer


These benefits are a suggestion only, and can be improved further as the business grows. Another way of budding customer loyalty is to create a sense of belonging in the part of the customer. Therefore it is only appropriate to set up a Footy Community where customers can discuss games, argue over statistics, defend their team, performances, set up game appointments and all in all have an interesting, constructive, thought-provoking session with people who share their passions. With such community, customers can start building meaningful relationship with each other, using Footy Futsal as a springboard to lasting friendship.


 
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Footy Futsal 2011