Marketing Strategies | Zone B

ZONE A | ZONE B | CUSTOMER LOYALTY PROGRAMS | GRAND LAUNCHING

 

MARKETING STRATEGIES FOR ZONE B

In a bid to promote healthy participation and an alternative to passive social activities, some of the following activities could be carried out.


LEAGUES

Are essential to promote and create a steady stream of return visits. For a small fee, teams can sign up for futsal or beach soccer leagues and be in the running to win great prizes in the Finals. But above that, this is an attempt to create an atmosphere of healthy competition and sportsmanship that is somewhat lacking in local sports.

 

PROPOSED LEAGUES

B G
U-10 U-10
U-12 U-12
U-14 U-14
U-16 U-16
U-18 U-18

 

PROPOSED TOURNAMENTS
Inter Varsity
Inter Organization (Corporate)
Inter Bank
Inter Ministry
Inter Club
Inter Non-Government Organization
Inter School



CELEBRITY MATCHES
Is a good way to bring in the crowds. Whether in conjunction with a celebration or just to fill up a slow weekday, pitting a celebrity team consisting of football or entertainment personalities, politicians or high-profile socialites is bound to create a stir. There can also be an opportunity for customers to bid their way into playing with the celebrities, or for one of the team from Futsal Mundial’s leagues to be given a chance to play against their favorite stars.

COACHING CLINICS
By seasoned coaches or one-off sessions with celebrity coaches. This is in line with the government’s initiative to create a new generation of high-achieving sportspeople and can be used as a place to scout for explosive new talent.

 

FOOTBALL CARNIVALS
Could also be organized once every few months to pull in new customers. These carnivals would revolve around a full day of non-stop on court action as well as free coaching clinics to pique the interest of potential customers.

 

SOCCER CAMPS
A full week of in-depth soccer training directed by selected and experience footballer. The focus will be on individual skills and tactics needed to become elite player. Morning sessions consist of conditioning and will work followed by afternoon competition made up of small to full size games. Soccer camp is open to boys ages 7-14 and to players of all skill levels.

 
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Footy Futsal 2011